Eddie Stobart Service Delivery
I’m just getting to the last few chapters of The Eddie Stobart Story by Hunter Davies.
Eddie Stobart is a family firm of truckers in the UK who are now one of the country’s leading haulage firms.
The brothers suffered with dyslexia and speech impediments, with no formal business training, and yet they’ve gone on to become the single most recognised and respected brand in UK logistics.
Ed Stobart Jr, founder of the company, seems to put his success down to two main elements: never saying no to a job, and keeping his staff in uniforms and his trucks spotlessly clean.
The Sunday Times recently ran a “Profit Track 100” supplement, listing the companies with the fastest profit growth in the country. With the exception of two of these companies, they’re all companies in markedly non-sexy industries: construction, timber, oilfield services, engineering … probably all keeping their engines clean and their clients happy.
The moral of this story? Wash behind your ears and do what you’re doing just a little bit better.
Most of us are unlikely to found the next killer tech start-up, but if we can deliver on time in a shiny vehicle, we’re already doing a bit better than a lot of the rest.
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Filed under: books, entrepreneurship, marketing
