Matthew Kimberley

Another masterclass in exceeding client expectations from Seth Godin, this time in the form of a free book and a letter printed on real paper (click the above pic to read in full).

I pre-ordered his latest book, Tribes, because I’ve enjoyed his previous books, and, well, because he asked me to. The carrot for pre-ordering was membership to Triiibes – a small online community of like-minded individuals. Book ordered, membership granted, me a happy customer.

Then last night, ten weeks later, the book arrived, not from Amazon, but from the publishing house, with the letter you see above.

“Here’s an advance copy of Tribes. An early copy, for you, before anyone else gets one. Please read it and keep it. And when the one you paid for comes, I hope you’ll give that one away. In two weeks or so, when it arrives from the bookseller, take that second copy and spread the word. If all you do is file it away, I’ve failed.”

Seth, thanks again, and consider this spreading the word.