Matthew Kimberley

The company you work for has a website. Even if it doesn’t have any bells and whistles, it’s an online calling card: a business card with a mission statement and contact details.

Recruitment consultants change jobs regularly. You’re unlikely to stay with one company for your entire career. You need your own online calling card.

You’ve got a CV, and you’ve got a LinkedIn profile. Your LinkedIn profile will give you some visibility.

But you really, really want to own your own domain name.

Personally, I don’t run this website as a vanity tool, I run it as a professional tool. Googling “recruitment brussels” gets you here within two clicks.

How much is your own online presence worth? If it wins you business or gets you a job, it has to be worth thousands.

If you’re ever toying with starting out on your own, it’s almost indispensable.

Setting up your own website can be daunting. If you don’t know where to start, my web-friend and general genius Johnny B Truant (yes, really) will set you up for a one-off fee of $39.

You’ll be responsible for the hosting fees (about 10 dollars a month in my case, less than two drinks), but he’ll have you hitting the ground running, with your own website/blog and hosting and a bit more, within a couple of days max.

If you can send an email, or muck around with a Word document, you can manage your own website. And you’re likely to be wealthier and more visible as a direct result.

$39 is the kind of money that you drop on a round of drinks, if you’re like any all of the recruiters I know. By getting your own web-presence NOW, you’re setting yourself up for future opportunities, starting tomorrow.

Click here to get started, and you’ll have your own website within a few days.

Even if you’ve got nothing to say today, you can start to drive business your way by virtue of sticking your contact details online.

“Thinkers think and doers do”, and if you’ve been thinking about getting a web-presence, which you probably have, now is not a bad time to get doing.

(Incidentally, if you’re not a recruiter, but a nurse, or a DJ, or a part-time poet, or an aspiring astronaut, you could do a lot worse than take advantage of this as well.)

Margin and markup are different.

As a recruiter, if your buying price is 400, and your selling price is 500, that’s a difference of 100.

100 is a 20% margin, and a 25% markup.

100 is 20% of the selling price, and 25% of the buying price.

Clients and candidates are interested in your margin.

Which has the added advantage of being the lower figure.

This is the equivalent of just more than one book a month for a year.  Read, apply, and get better at your job.

• Cold Calling for Chickens
• Cold Calling Techniques That Really Work!
• Cold Calling: Cig (Complete Idiot’s Guides)
• Cold Calling for Cowards – How to Turn the Fear of Rejection Into Opportunities, Sales, and Money
• Cold Calling for Women: Opening Doors and Closing Sales
• Secrets Of Successful Telephone Selling
• Conquering Cold-Calling Fear Before and After the Sale
• Easy Step by Step Guide to Telemarketing, Cold Calling and Appointment Making:
  
• How to Win More Business Through the Telephone
• Selling by Telephone: From Cold Calling to Hot Profit
• Dead Guys Don’t Buy: A Winner’s Guide to Cold Calling Live Prospects Successfully
• 42 Rules of Cold Calling Executives: A Practical Guide
• The Telesales Pocketbook

Read and grow!