Cold calling is not dead
Social media has not rendered cold calling ineffective, says Gavin Ingham in an excellent article on the subject:
Cold calling, done correctly, can be incredibly effective. Cold calling, done well, can be powerfully effective. Cold calling, employed successfully, can catapult a business from zero to huge growth with minimal budgets and with break-neck speed … Yes, cold calling done badly will waste time. Cold calling done badly is disrespectful. Cold calling done badly is no better than spam. Cold calling done badly will not work. And many businesses do cold calling very, very badly…
This is an important article – “In a world of social media is there any room for cold calling?” – and you should read it, particularly if you believe that LinkedIn is slowly suffocating the recruitment industry …
Social media helps eliminate the need for cold calls. You have so much information available to you about your prospect, the sales call can be warm from the introduction.
Who doesn’t respond well to “I was reading about you and wanted to talk”?
Great post. I totally agree.
Kind regards,
Emanuel (E.R.) Carpenter
Author of “Six-Figure Cold Calling”