A bumper collection of cold call opening lines
Opening a cold call well is crucial. You’ve got two seconds to make your first impression.
There’s been loads written about the best way to open your sales calls. Here’s just a handful of suggestions from around the web:
Sales DNA says “don’t be too clever”. Start with a simple “Hi, John?” or even “I’m not sure if this is relevant for you“.
Mr. Cold Call suggests you open with the atrocious “this will be the most important call that you take today!”
The Customer Collective lists seven opening lines, of which about one is any good: “I was hoping you could help me out for a minute“.
Al Davidson at eHow argues that the call should be about the prospect and not about you. “For example…”we are experts in web site design” falls short, because it is all about you. Change that just a little bit to “we specialize in web site design for the manufacturing industry,” and suddenly there is something that resonates.”
Nancy Austin quotes Bill Truax and suggests “Hi, my name is … ”
Next week, the worst way to open a cold call …
