"Cold calls still not effective" …
Three articles that caught my eye this week …
From Bernadette Doyle at Ecademy:
Act consistently with your claim and the belief that you are the expert in your specific field. Just do it, get out there and start acting as the expert, even if you don’t feel you’re ready for it.
From Richard Weissman at Purchasing.com
Cold calls got a bit more sophisticated over the years but no more effective. They evolved to targeted mailings, then targeted e-mails, then to my favorite, the cold telephone call where the person acts like your friend.
From Telesales Magic:
So many times our telesales prospects aren’t really interested, but they either don’t know how or won’t come out and tell us. Instead they will say things like, “Go ahead and send me the (information, brochure, demo) and I’ll take a look.” Or, “Put that quote in writing and send it to me.”
