This is CRM:
Contact relationship management (or, simply put, staying in touch) means that today’s contact has the opportunity to be tomorrow’s buyer.
Your CONTACTS remain at the centre of your world. You need buyers, and you need partners, and you need suppliers.
Your product
+
buyers, partners, suppliers
+
other people you know
=
contacts
=
your business.
Don’t dump non-buying prospects. Keep them warm. You never know.
Stay in touch.
