What's the point of cold calling? And feel the fear!
A LinkedIn user asks: Whats the point of cold calling by phone?
Wendy Weiss recommends taking a reality check if you experience “Telephone Terror”
And on the subject of terror, “most salespeople would rather drink a warm cup of sour milk than make a cold call. In terms of fears, cold calling ranks up there with public speaking and death” – via How to make a success of cold calling.
And most of us are afraid of “no”, but Kelley Robertson reminds us that “you need to recognize that every ‘no’ brings you one call closer to making an appointment or landing a sale.”
