Yo! Here’s a review of Linked Influence by Lewis Howes.
I tried it, I liked it, I got some pretty immediate results, and, therefore, will be recommending it complete with affiliate links.
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Summary for busy people:
Linked Influence is a step-by-step guide to using LinkedIn as a highly effective lead generation tool. It will show you how to increase your mailing list, position yourself as an authority, connect with people you thought were out of reach and pretty much eliminate the need for cold-calling.
Delivery is professional, clean, and in bite-size chunks.
This product will make you money. Get it here.
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Long and detailed review for the curious:
What is Linked Influence?
Linked Influence is a LinkedIn training program. You get a series of short videos – 25 in total at the time of writing, as well as audio downloads and full transcription.
You probably think you don’t need LinkedIn training, right? I’m mean, what’s tough about it?
That’s what I thought.
In fact, as a long-time paid-up premium member LinkedIn and the former owner of a recruitment company, I was pretty sure I had LinkedIn licked.
But I didn’t. Not even close. I wasn’t using it to generate leads, to increase my authority and expertise, to build my credibility or – staggeringly – to grow my network.
(If you want to see what happened when I implemented just one of the steps in Lewis’ program – look at this:)
And those all came in within about ten minutes of each other …
Module 1
The first two videos are an introduction to the course itself and to navigating LinkedIn. They’re very short and fluff-free.
I was surprised that even under the “navigating LinkedIn” section that I was only using the site to about 30-40% of its actual capacity.
Lewis goes at quite a pace, which I like. He tells you which invitations you should accept and which to ignore, as well.
Videos 3 and 4 go into depth about how to get found on LinkedIn – both from within it and from outside it. He tells you the simple steps you can take now, and the steps you absolutely shouldn’t take.
I’d like to share the steps that I took here personally, but I’m going to keep them under my hat. The results were immediate and incredibly powerful. This single module alone is worth the price of the whole program.
One of the things I appreciate most about Linked Influence is that each video gives you bite-sized, concrete actions, that you can implement more or less immediately before moving onto the next module.
Video 5 looks at recommendations, specifically:
- How to GET recommendations (this might be familiar to proponents of the Book Yourself Solid system!)
- The benefits of recommendations that you hadn’t thought of.
- How to handle recommendation requests.
- How to use your recommendations once you’ve got them.
- Managing recommendations.
Video 6 shows you the right way to integrate other social media applications with LinkedIn, and best practices. You can really bugger this up if you do it wrong, and turn people off. Alternatively, you can do it like Lewis shows you here and actually increase your influence 
Videos 7, 8 and 9 deal with the beginnings of building your profile.
These three videos were a HUGE eye-opener to me. They address the most important part of your entire profile, and I’ll bet that if you’re doing what I was doing, then you’re doing it wrong, and wasting valuable internet real-estate. It’s almost guaranteed that you’re not including ONE thing in your profile that could be the difference between A LOT of new business requests and none at all.
I don’t agree with the advice in video ten about your work experience. But for branding reasons. Still, Lewis is the expert, so you’re better off listening to him
Module 2 – and a complaint
Module 2 of Linked Influence is concerned with growing your network, increasing your database and mailing lists and broadening your reach in the most effective and explosive manner possible.
I’ve got a small complaint with this module, and that’s that the order of the videos isn’t entirely logical. Because each video stands alone as its own lesson, this is no big deal, and it’s something that can be rectified in a couple of minutes (as I’m sure it’s by error and not by design). Perhaps by the time you are watching them, they’ll be in a slightly more logical order.
That said, it doesn’t mar the enjoyment or the usefulness of the training videos one bit.
Video 1 highlights the major difference between LinkedIn and ALL the other social networks when it comes to lead generation, and shows you how to exploit this to its fullest. If you need leads, you’ll get them here. Lewis shows you how.
Videos 2 and 3 show you how to automate your email list building using LinkedIn. Seriously. Another one of those “worth the ticket price alone” videos. What’s more, his method here is 100% free, so you can actually save hundreds of dollars (if not thousands) per month, if you opt for the possibilities shown here in place of an email newsletter.
Videos 4 and 5 look at groups, and offer up some counter-intuitive advice about setting up your own. Ignore this one and you’ll see markedly less results than if you pay attention!
Video 6 should remain a secret. He shares a resource (one that I had never heard of) for growing your network, literally overnight. And if you think it’s not a good idea to be connected to as many people as possible, then Lewis gives powerful arguments about why that’s not the case, irrespective of who you are.
Video 7 gives clear guidelines on which groups you should consider being a member of, and the advantages of belonging to the right groups. I would have liked a little more detail about what you do once you’re in a group to interact properly – what should be shared on LinkedIn and what on your other social networks. I guess that makes me ripe for an upsell
Module 3 – advanced use
I loved these. They’re for geeks like me. The tactics here, when used, is how you recoup your small investment in Linked Influence many times over.
Video 1 shows you how to connect with investors on LinkedIn – how to find them, the VERY best way to approach them and how to get a guaranteed response.
Video 2 is for job-seekers, so not for everybody. But if you ARE in the market for a job, then this shows you the laser-focused strategies you can use to get your dream job on LinkedIn. What struck me most (apart from the fact that one of the last places you should be looking is the “Jobs” section) is that these strategies are infinitely more effective if you’ve spent a little time implementing ALL of the suggestions from the previous modules.
Video 3 highlights how to use LinkedIn to sell places for your online and offline events. My guess is that only about 2% of anybody organizing any type of event is actually using these strategies.
Videos 4, 5 and 6 show you how to automate your updates in a way that’s entirely consistent with and relevant to your brand, how to drive HUGE amounts of traffic using LinkedIn (there are five or six strategies here, and it’s not a matter of updating your status and hoping that people click through), and – my favorite – how to make your profile POP out in a way that seems entirely impossible from within the LinkedIn interface. I’ve only seen ONE person do this. It was impressive.
Module 4
Module 4 of Linked Influence contains two powerful videos. The first one tells you how to get your company thousands of dollars’ worth of free publicity – and why you should be doing it now. The second video shows you everything you need to know about generating hot and qualified leads through LinkedIn, a technique that could very well mean that you never need to make another cold call again. It’s a two-step process, which is a fraction longer than picking up the phone and launching into your spiel, but the results will be exponentially more impressive.
Bonuses
I haven’t looked at the bonuses yet. They include four full-product length manuals for more advanced LinkedIn strategies, as well as Twixplode for doing the same thing with Twitter. There’s a full bonus on LinkedIn adverts. I’m looking forward to checking them out.
Summary
As a direct result of implementing the strategies in Linked Influence, I have MASSIVELY increased my, er, influence on LinkedIn. I am connected to a ton more relevant people, have grown my email list and am using it to drive traffic to my site daily.
When I owned a recruitment company, LinkedIn was considered hot. I attended many training sessions on the best use of it. They cost multiples of Lewis’s training and taught only a fraction of what he shares here.
It costs $97 – is it worth it?
Yes. No question.
I strongly recommend you buy, and implement, all the advice in Linked Influence.
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