Hatemail, disclosure and belief

by Matthew on January 18, 2012

This email went out to the smart folk on my list earlier today. I wasn’t going to share it here, but the feedback has been off the charts, so here it is.

(I send a lot of stuff out by email that never goes anywhere else. Be sure to sign up here if you don’t want to miss anything.)

Hatemail, Disclosure and Belief

The best hatemail I ever had was riddled with expletives and ended with the words “have a good one, fucker.”

Thankfully, they don’t come round that often.

A couple of weeks ago, I got a very polite email from a former subscriber that read like this:

“I’m unsubscribing from your list.

I find your language offensive and unnecessarily violent (beating yourself upside the head, refashioning your facial features with a blunt spoon, etc.), and I didn’t like your quip about the Law of Attraction being a pile of candy-coated nonsense. That remark had nothing to do with the message you were trying to convey.

You don’t speak my language, basically.

You’re probably trying to be funny and witty, but it’s really keeping me from wanting to read your stuff. And telling me I rock every email, and that you like my face is just over the top.

You probably have a great message, especially if you went through Michael Port’s training, but it’s not reaching me because of your style of delivery”

My response?

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I’ve got a confession:

For the last four months I’ve been working out of a temporary office in a bedroom of an apartment building that is ripe for condemnation.

While the builders rip apart my regular residence: new floors, ceilings, electrics, plumbing, bathrooms, kitchen and some heavy-duty wall-dropping and archway-reimagining, I have moved out.

My wife, my son and I are now living in an apartment that belongs to my wife’s family. It was supposed to be for a month or so, but builders are builders, and we’re still here.

I’m hugely grateful (due to my notorious tightfistedness) that this solution exists. It saves us forking out a few thousand euros each month for short-term housing.

I’m doubly grateful as it comes at exactly the same time as our tenants in Brussels return home, leaving us with a temporary hiatus in rental income until we find new ones.

The place we’re living in now has a seafront view, a double balcony overlooking the Mediterranean and is large enough for a few more people.

But it’s a bit grim, a bit old, a bit desolate, and it’s affecting my work.

The apartment has been on the market for about three years and needs some serious work doing to it. The doors don’t close properly. The windows rattle at night. It contains the accumulated debris of three generations of good-living Mediterraneans and the taps run rusty for the first minute of each blast.

The office I’ve appropriated is a back-of-the-building bedroom.

I’m uncomfortable there, which is no big deal, as it’s temporary, but it’s difficult to do your best work when you’re not in a good place (physically and metaphorically).

Every couple of months I decide to get myself an office outside of the house. Occasionally I get as far as calling real-estate agents and landlords and seeing what’s available.

And every couple of months I decide that I’m better off working from home.

There’s a financial consideration, of course. The last one I liked the look of was big enough for seven people and would have cost $30k a year. It’s not a massive sum, but it buys a lot of plane tickets, birthday presents and (let’s be honest) beer.

The others I don’t like much.

And so I return to the back-bedroom of the slightly grim apartment and decamp regularly to the cafe on the corner, which has its own distractions in the form of carrot cake and newspapers and the Polish waitress with the big boobs and friendly smile.

I don’t LOVE to work from home. The regular distractions abound, particularly with a two year old in the house and a wife who has a real job: lack of separation of work and non-work, facility of wandering into the kitchen and re-emerging forty five minutes later trailing cookie-crumbs and guilt, stubborn refusal of aforementioned two-year-old to keep his fingers out of plug-sockets and tongue off the TV-screen …

But they’re also the reason I stay at home. The coffee is cheap and exactly how I like it. The “staff room” is the playground on the sea-front. We don’t fob off our son onto hired help (at least, not any more – he had better ideas).

Working from home is a choice, not a compromise borne of financial or practical considerations.

If you work from home, you’ve made a choice to live well, to carve your own path, even, perhaps, to stick it to the man.

But you’re likely suffering a little.

Even if you’re lucky enough to be doing a job you love, you’re going to suffer from occasional bouts of boredom, frustration and stir-craziness when it’s just you and your computer all day long.

Solitary pursuits become unhealthy when they’re solitary for too long: drinking, sexual activity, exercise and working.

You need people. I need people. Everybody needs a bosom for a pillow. You’re no exception.

In addition, you need to have FUN. Fun on your own is possible. In my life, at least, fun with other people is kind of mandatory.

Introducing the Water Cooler

Every month, I drop a few hundred dollars on mastermind groups: rent-a-mobs of like-minded independent professionals who chin-wag and bounce around ideas and solicit and reinforce and nurture and strengthen and cross-promote.

It is, by far, the most important money I spend on my sanity.

But they’re all very structured. They all involve an element of teaching. There are assignments to complete, forms to fill in, boxes to tick.

What I’m looking to build – with you – is something that looks like this:

An informal group of peers who get on the phone every two weeks in a group, but that are actively encouraged to get together individually by Skype or phone as frequently as necessary.

A group without a leader (I’ll do the facilitating) and no structure. No syllabus or checklists, which means no getting behind and the associated hand-wringing that goes with it.

Every member gives in return for getting. Time, expertise, connections, advice, a friendly ear. Every member brings something tangible to the group.

You get what YOU need, not what’s on the agenda, because there’s no agenda. If you want accountability, we’ll give it to you. If you want to goof off for half an hour to better focus later in the day, but don’t want that goofing off to be mindless Facebook stalking, then there’ll be somebody you can chat with.

If you want to talk about the non-work issues that are affecting your work, then do that. If you want to talk about your difficulties getting your membership site to play nicely with your shopping cart, then you can talk about that.

But it’s NOT group therapy, despite its therapeutic implications. This isn’t a group of people who are looking for the next big idea or advice on “how to make money online” or trying to identify their passion or select their niche.

Everybody in the group is a content-creating, product-making service professional who has been in business for at least a year. You’re a little or a lot creative and you’re good FUN. We’re not going to focusing on the negatives. Life is too short.

There is no coaching here. It’s a group of equals, bolstering one another and making new friends, contacts and avenues for income.

There’ll be some kind of forum that you’re under no obligation to use, but will house everybody under one roof. You don’t have to come join the calls if you don’t want to. You don’t have to hang out round the water cooler if it doesn’t suit: you’ll be able to find somebody when it does.

Everybody will take it seriously as a commitment, not to others, but to themselves. Everybody will recognize the huge importance of the water-cooler in their home office, and take full advantage of it.

It will drastically improve the quality of your work-from-home life.

You’ll get access to the hive-mind: shared connections, expertise, knowledge and compassion from people like, but you who aren’t you (or your son, or the Polish waitress.)

It won’t be free, as free is isn’t taken seriously. But it won’t be expensive.

(There’s this post’s marketing lesson: you’ll get no-shows at a $5 seminar. You won’t get many at a $500 one.)

If it’s right for you, the $500 one-off fee for six-months will be a no-brainer. It had better be, because there won’t be any refunds. It’s a joining fee. An introduction fee to a group of people that will change your working life. Once you’re introduced, nobody can take that away from you.

Who’s in?

I’m in. If it’s right for you, you’re in as well.

I reckon we need five people to get it off the ground. I think any more than about ten on the twice-monthly calls will be too many, but we’ll see.

Scheduled calls will be every other Friday at midday Eastern time, which is 9am Pacific and 5pm UK. Unscheduled calls will be whenever you like. It’s your group.

Click here to let me know you’re in and find out more.

I’ll look at all the notes as they come in. If you’ve got any questions about this, then use the form here as well.

There’ll likely be an exchange of emails, or a phone call, before we both commit. The integrity of the group is important.

But I want you to think hard about it.

If you’re looking for coaching, then you need to click here instead.

How To Remember You’ve Never Had It So Good

by Matthew on December 22, 2011

2011 and we're not getting any youngerAh, the end of another year. Another, glorious, hair-thinning, gut-expanding, wrinkle-deepening 12 months has passed.

And we have grown. We have gotten older. We have sagged and expanded and (some of us) have toned and honed and cut back and improved and learnt and filled our heads with knowledge and our guts with beer.

It’s an instructive exercise to take 30 minutes, around New Year’s Eve, before the early-onset hangover appears but after you’ve indulged just enough to relax the mental ties and REFLECT on the positives of the last 12 months.

I’m not one for positive affirmations, but I’m big on gratitude.

In the words of Louis CK, “Everything is amazing right now, and nobody is happy.

Take stock of how good you’ve got it. It’s a useful reminder that you weren’t born to a homeless prostitute on the outskirts of Mogadishu.

By the grace of god …

Do this, appreciate your life

So this year, do it. Get your family round. Group your friends and enunciate the three greatest things that have happened to you this year.

For me, last year’s great events were topped by the birth of my son a few days before the year began. Sure, there was other stuff – getting out of Belgium, saying farewell to a job I’d come to dislike, getting a book deal – but it was spending the year with a healthy boy that won the Very Great Stuff Award in 2010.

2011 has been a killer as well. 

I’m going to tell you about my year – because it’s my blog and I choose to indulge myself – and then I’d like to hear your high points in the comments. 

2011 – A Grateful And Self-Indulgent Summary of 3 Great Things

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The single most important change I made to my business this year was implementing Infusionsoft.

It’s been monumental. Not just email management, or shopping cart management, or CRM, or payment processing, or automated follow-up or affiliate management, but the whole lot together.

That’s why I’m running an:

Infusionsoft Webinar: Wednesday 21st December at 1pm Eastern

(that’s 10am Pacific, 6pm London and 7pm CET)

Click here to register

Jimmy from Infusionsoft and I will get on the phone for about half an hour to forty minutes and showcase what it can do for your business.

As a bonus, at the end of the webinar, you’ll have a chance to get your hands on it for the lowest price they’ve (never) offered it PLUS I’ll be offering a $400 rebate.

We’ll also show you how to generate more leads and (importantly) convert them into paying customers using the unique nurture process that Infusionsoft offers.

You don’t HAVE to buy, there’s no hard sell, but if you’ve been curious about a seriously powerful CRM tool for your small business, you’ll learn a lot, in a short time, about what it can do for you.

Click here to register

It will be delivered live, there WILL be a replay (but you have to sign up) and it will be GREAT to have you on board.

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