The problem with email newsletters as a selling tool is that they’re impersonal.
And impersonal isn’t optimum for selling high-value services to interested prospects.
Sure, we can add clever bits of code to automagically insert YOUR FIRST NAME into the email to make it look personal.
But it’s not the same.
(Besides, you might not be collecting first names.)
Plus, the people who read what you send them are unlikely to be fooled so easily.
So, if you currently get a trickle of new newsletter subscribers every day, here’s something you might like to try: