I get touched on a daily basis.
These touches take different forms. Sometimes it’s a smile. Sometimes it’s something you say, or do. Sometimes it’s just the way you make me think.
Sometimes it’s a slightly open-mouthed kiss. (More of those, please).
Candice works the checkout at Fresh Market in Coconut Grove. She says “thank you, sweetheart” when I buy my groceries. I imagine she says it to everybody, but when she says it to me, I feel like the only person in the room.
Stop me if you’ve heard this before
You need a target market.
The tighter the better.
Tighter than a gnat’s chuff, I’d venture.
When you have a clearly defined target market, you’ll know where to show up to do your marketing.
By means of example:
You and a buddy – let’s call him Mike – are collecting money to Save The Whales.
You’re both given a collecting tin and you have two hours to go off chugging. (This is a UK term for “charity mugging”).
You go to a Japanese fishing port.
Mike goes to Seaworld in San Diego.
You both have similar remit: approach as many people as possible and say “spare some change to save the whales?”
Mark Cuban on selling, from “How To Win At The Sport Of Business”
If you can sell, you can get a job – anywhere, anytime.
What makes a good salesperson?
Let me be clear that it’s not the person who can talk someone into anything. It’s not the hustler who is a smooth talker. The best salespeople are the ones who put themselves in their customer’s shoes and provide a solution that makes the customer happy.
The best salesperson is the one the customer trusts and never has to question.
The best salesperson is the one who knows that with every cold call made, he is closer to helping someone.
The best salesperson is the one who takes immense satisfaction from the satisfaction her customer gets.
The best salesperson is the one who wakes up early every morning excited to come to the officem get on the phone and let people know exactlyt why he loves his product, job and clients.
Every single person on this planet can learn to be a great salesperson. All you have to do is put in the effort and care about your company, your prospects and your customers.
So I survived the sharks.
Thanks to the application of factor 100 sunscreen (yes, it exists!) I even escaped sunburn.
But then I slapped myself in the face and I’m still smarting.
The people who bug me most are the skeptics.
These are the “yeahbutters”: the know-it-alls who challenge every new or different idea with their own preconceptions disguised as fact.
I’m in a hotel in Miami thinking about sharks.
In a few minutes I’m going to get on a boat.
(I get seasick on a horse).
I’m going to get on a boat and will be encouraged – through applied direct pressure – to jump off the boat and swim.
Now I’m all for swimming.
Specifically, I’m all for swimming in indoor pools, no more than 10 feet deep, with a lifeguard on duty at all times.
But I’m not a huge fan of swimming in the sea.
There are sharks, for a start.
And sharks are one of the things I actively dislike about this part of the world.