When I want a beer, I want one NOW. The instant gratification that comes with the first gulp of gizzard-numbing goodness can’t be kept from me for too long, or I start to get antsy.
Similarly, when you’ve got a yearning for a sugar rush and you’re waiting in line at the Hole Foods Donut Emporium, the line always moves too slowly.
When we’re on hold for customer service, or when we’re drumming our fingers as a YouTube video loads, or when we’re waiting for the lottery results, we can’t get satisfied quickly enough.
Because when we want something … really want something … we want it now.
So here’s my quandary:
Lots of people I meet tell me how badly they want more customers, more clients, more sales, more bling.
But their sales activity belies them.