So I keep a scrapbook filled with ideas for my emails.
I normally start with a subject line, then flesh it out. Occasionally I’ll have an idea first, but rarely. Normally I make it up as I go along (that will be $3,000 please.)
Anyway, of these ideas, some end up pretty complete. Others become obscure lists of words that make me scratch my head and say “what on earth?”
Here’s a sample of the latter, for your amusement:
SUBJECT: The label on your pants? I’m with THAT guy.
I have literally no idea what this means. My best guess is that it’s got something to do with brand recognition and self-identity. But it could also be about getting somebody to do your laundry, or low-slung denim trousers, or … no, really no idea.