Recruiters: why you need a website
The company you work for has a website. Even if it doesn’t have any bells and whistles, it’s an online calling card: a business card with a mission statement and contact details.
Recruitment consultants change jobs regularly. You’re unlikely to stay with one company for your entire career. You need your own online calling card.
You’ve got a CV, and you’ve got a LinkedIn profile. Your LinkedIn profile will give you some visibility.
But you really, really want to own your own domain name.
Personally, I don’t run this website as a vanity tool, I run it as a professional tool. Googling “recruitment brussels” gets you here within two clicks.
How much is your own online presence worth? If it wins you business or gets you a job, it has to be worth thousands.
If you’re ever toying with starting out on your own, it’s almost indispensable.
Setting up your own website can be daunting. If you don’t know where to start, my web-friend and general genius Johnny B Truant (yes, really) will set you up for a one-off fee of $39.
You’ll be responsible for the hosting fees (about 10 dollars a month in my case, less than two drinks), but he’ll have you hitting the ground running, with your own website/blog and hosting and a bit more, within a couple of days max.
If you can send an email, or muck around with a Word document, you can manage your own website. And you’re likely to be wealthier and more visible as a direct result.
$39 is the kind of money that you drop on a round of drinks, if you’re like any all of the recruiters I know. By getting your own web-presence NOW, you’re setting yourself up for future opportunities, starting tomorrow.
Click here to get started, and you’ll have your own website within a few days.
Even if you’ve got nothing to say today, you can start to drive business your way by virtue of sticking your contact details online.
“Thinkers think and doers do”, and if you’ve been thinking about getting a web-presence, which you probably have, now is not a bad time to get doing.
(Incidentally, if you’re not a recruiter, but a nurse, or a DJ, or a part-time poet, or an aspiring astronaut, you could do a lot worse than take advantage of this as well.)
Coldcalling opening lines …
Coldcalling is one of my favourite things. It also reduces me to tears.
A great recruiter once told me “make your cold call a warm call and you’ll be okay”.
You have about ten seconds to make your first impression – a little more than if you’re face-to-face. You can be fat, green and naked, but on the phone you’re as good as the spiv with the quiff at the desk next door.
Ten seconds is enough for a little flattery and a question that nobody can say “no” to:
“I’ve heard that you’re the person who can solve my problem. Can you help me out?“
Then it’s up to you, but you’ve kissed some ass and forced your first “yes” with two short sentences.
How do you open your cold calls?
Personal branding in four quick steps
What do you get when you Google yourself? Your prospective employer is doing this, are they seeing what you want them to see?
Your personal brand needs to be protected, as your corporate brand does. Unless your name is John Smith (sorry John), you can take four simple steps to ensure that it’s you (and not somebody claiming to be you) who appears on the first page of search results.
1. Run your name through UserNameCheck. If your name is available at the places you want to be visible (or at least be in control of, register. I went for the blogging platforms and the “bigger” social media sites.
