This is CRM:
Contact relationship management (or, simply put, staying in touch) means that today’s contact has the opportunity to be tomorrow’s buyer.
Your CONTACTS remain at the centre of your world. You need buyers, and you need partners, and you need suppliers.
Your product
+
buyers, partners, suppliers
+
other people you know
=
contacts
=
your business.
Don’t dump non-buying prospects. Keep them warm. You never know.
Stay in touch.
Recruiters: why you need a website
The company you work for has a website. Even if it doesn’t have any bells and whistles, it’s an online calling card: a business card with a mission statement and contact details.
Recruitment consultants change jobs regularly. You’re unlikely to stay with one company for your entire career. You need your own online calling card.
You’ve got a CV, and you’ve got a LinkedIn profile. Your LinkedIn profile will give you some visibility.
But you really, really want to own your own domain name.
Personally, I don’t run this website as a vanity tool, I run it as a professional tool. Googling “recruitment brussels” gets you here within two clicks.
How much is your own online presence worth? If it wins you business or gets you a job, it has to be worth thousands.
If you’re ever toying with starting out on your own, it’s almost indispensable.
Setting up your own website can be daunting. If you don’t know where to start, my web-friend and general genius Johnny B Truant (yes, really) will set you up for a one-off fee of $39.
You’ll be responsible for the hosting fees (about 10 dollars a month in my case, less than two drinks), but he’ll have you hitting the ground running, with your own website/blog and hosting and a bit more, within a couple of days max.
If you can send an email, or muck around with a Word document, you can manage your own website. And you’re likely to be wealthier and more visible as a direct result.
$39 is the kind of money that you drop on a round of drinks, if you’re like any all of the recruiters I know. By getting your own web-presence NOW, you’re setting yourself up for future opportunities, starting tomorrow.
Click here to get started, and you’ll have your own website within a few days.
Even if you’ve got nothing to say today, you can start to drive business your way by virtue of sticking your contact details online.
“Thinkers think and doers do”, and if you’ve been thinking about getting a web-presence, which you probably have, now is not a bad time to get doing.
(Incidentally, if you’re not a recruiter, but a nurse, or a DJ, or a part-time poet, or an aspiring astronaut, you could do a lot worse than take advantage of this as well.)
Recruitment Juice discount code
There’s been so much buzz about this lately that I’m very excited to have just ordered Target’s copy of Recruitment Juice. I also had a chat with Roy Ripper (yes, it’s his real name) who’s behind the thing, and although I’ve not seen it yet, I’m not expecting to be disappointed.
Roy was enthusiastic about the response he’s had over the past months and the future’s looking juicy too.
You can watch about 20 minutes’ worth of tasters on the site before you buy.
Full review going up here once it arrives and I’ve seen it, but in the meantime, there’s a £50 discount for anybody using the code “9467” when buying their copy.
Firefox for recruiters
Seth Godin has written an eye-opening piece about Firefox users on his excellent blog.
… 25% of the visitors we track at Squidoo use Firefox, which is not surprising. But 50% of the people who actually build pages on the site are Firefox users. Twice as many.
Firefox is an alternative web-browser to Internet Explorer. It was the first browser to introduce tabbed browsing. You can add bits to it to make it more useful. For e-sourcing, I’ve found there are various add-ons that make life much easier.
I use three dead simple ones that help me out no end: Google Notebook for recording leads or people I want to speak to, the LinkedIn companion which lets me look people up on the fly, (I also use Who Is This Person?) and the Twitterbar extension for updating my tweets from right inside the browser.
Free recruitment training resources
I’ve come across a series of free audio downloads from Futura. There’s 4 hours (and more coming) on recruitment and, more specifically, headhunting.
There’s a wealth of stuff (although in just skimming through the recordings over the last twenty minutes I’ve already heard “to assume makes and ASS out of U and ME” and “You’ve got two ears and one mouth. Use them in proportion” at least once each).
And the best comment? When looking for candidates:
“do get their full date of birth. Because for example, your client, if they’ve got an age preference, you don’t want your candidate going over it on the day of the interview.”
and candidates should be, well, …
“… for weight and height you’re looking for a good ratio. Five feet one and 15 stone may represent a future health issue, and so might five foot eight and seven stone.”
——
(*sound of me speechless and reaching for my manual on non-discrimination*)
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Comparing this with the wonderful stuff available at Recruitment Juice, it’s clear why the latter are able to charge a sweet £699.
