How to get more client meetings

by Matthew on January 14th, 2010

Finding it hard to get prospects to agree to see you? Can’t arrange your quota of weekly client meetings? Follow this trusty tip:

BE LESS BORING


Yes, it’s a sad fact that your potential client is resisting your offer of a face-to-face chinwag because resistance is the most attractive option. You’ve just spent ten minutes talking at him about yourself and are now asking the permission to do the same in a room he can’t escape from.

He’s heard your pitch before from your competition. He’s answered the same questions from shit salesmen all his career. He’d rather rearrange his facial features with a spanner than talk to you over a coffee.

Here’s what gives:

If you call somebody that’s glad to hear from you, not necessarily because they like you, but because you are of interest to them, and you suggest a coffee, they’ll say yes. If they can’t make time for a coffee, they’ll find another time for a beer, or lunch. And they’ll call you to arrange it.

People who find you interesting will want to meet you. This is a universal truth. Your client or prospect doesn’t like the idea of spending time with you, so he won’t meet with you.

He’s not too busy. He doesn’t have another meeting. His calendar isn’t “looking full. He’s just not interested.

Because you’re not interesting enough.

Sort it out.