Get Rich! No Money Down! Zero Cost! Blah blah blah … You’ve got to spend money if you’re a small business owner. Here are the non-negotiables: 1. Household Help If you’re self-employed, you’re not billing your clients if you’re doing the dishes, ironing your pants or taking out the trash. Unless that is your job, [...]
Training
You need to know how to sell. Marketing – getting people to know about you and your stuff – is one thing. Selling is quite different. True, a good marketing campaign will make the sale easier, but without being able to close that sale, the marketing is all for nothing. How To Sell – the [...]
I’m re-reading “You Can’t Teach A Kid To Ride A Bike At A Seminar” by David Sandler for the 8th time. If there is a better book on sales, I’m yet to discover it. I first discovered the Sandler Institute when a business-owner friend in London told me he was working with a sales trainer [...]
There are two ways to take a cold shower: the easy way and the difficult way. Paradoxically, the easy way is the toughest. The easy way to take a cold shower is to stand under the nozzle, turn the mixer down to icy, and let the water splash indiscriminately all over you. Despite this, most [...]
